Customer Vulnerability Management: Turning Regulatory Compliance into a Growth Opportunity for Financial Advisers

The Chartered Insurance Institute (CII) has published comprehensive guidance on managing customer vulnerability in insurance and personal finance. For financial planning firms, this creates a significant opportunity to differentiate their practice, strengthen professional referral relationships, and demonstrate genuine client care that goes beyond tick-box compliance.

This article explores how advisers can translate vulnerability management into a compelling market position, with practical frameworks for client communication, professional partner engagement, and brand differentiation. For additional context on supporting vulnerable clients, advisers should also consider the broader regulatory landscape.