Three Trends Shaping Adviser Differentiation in 2025: Strategic Opportunities for UK Financial Planning Firms

As the landscape for financial advisers evolves rapidly, three major forces are converging to reshape how firms compete, grow, and build sustainable brands. Recent research from Mariner identifies tech-driven platforms, shifting client expectations, and the need for meaningful differentiation as key trends for 2025. For UK-based financial planners seeking to grow, strengthen professional referral partnerships, and stand out in a crowded marketplace, these trends offer both warning signs and fertile opportunity.