Social Media Storytelling and Human Content: A Practical Guide for Financial Advisers

Understanding the Digital Landscape Challenge

Financial advisers face a fundamental paradox in today’s digital world: how to remain authentic and relatable whilst maintaining the professional credibility essential for client trust. With 82.8% of the population actively using social media, the question is no longer whether advisers should engage online, but how to do so effectively whilst balancing personal authenticity with professional standards.