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Retirement Planning Confusion Highlights Major Marketing Opportunity for Financial Advisers

The Opportunity for Advisers in Retirement Planning Confusion

Executive Summary

Recent findings from Standard Life reveal a significant insight into the UK’s retirement planning landscape: one in six UK adults are relying on gut instinct to estimate their retirement needs, whilst 39% haven’t calculated their requirements at all.

For financial planners, this statistic underscores a pressing need and a strategic opportunity. The reliance on intuition over informed planning suggests a widespread lack of financial literacy and awareness about retirement requirements. This gap presents an avenue for financial professionals to position themselves as essential guides in their clients’ financial journeys.

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Turn Mid-Retiree Uncertainty Into Your Next Growth Opportunity: Best Marketing Strategies for Financial Advisors

Turn Mid-Retiree Uncertainty Into Your Next Growth Opportunity: Best Marketing Strategies for Financial Advisors

How the Aviva-Age UK Retirement Report 2025 Reveals a £63 Billion Advice Gap

The numbers don’t lie: 83% of mid-retirees now prioritise secure income for life, yet fewer than half believe their pension savings will last the distance. This isn’t just a concern—it’s a massive business opportunity for forward-thinking financial advisers seeking the best marketing strategies for financial advisors in 2025.

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