News
How Financial Advisers Can Use the State Pension Awareness Gap to Attract New Clients and Strengthen Their Brand
State Pension Top-Ups: A Strategic Marketing Opportunity for UK Financial Advisers
Published: 6 August 2025
Executive Summary
Recent research reveals that one in four people over state pension age remain unaware that they could boost their State Pension by filling gaps in their National Insurance (NI) record. With only the last six tax years available for backdating voluntary contributions, this presents a timely opportunity for advisers to demonstrate value and strengthen client relationships.
How Goal-Based Planning Is Reshaping Financial Advice and Positioning Forward-Thinking Firms for Growth
Goal-Based Planning: The Strategic Opportunity Financial Advisers Must Embrace
Goal-based planning is transforming the UK financial advice landscape, creating significant opportunities for firms to differentiate themselves, attract new clients, and build sustainable growth. This strategic shift moves beyond traditional product-focused approaches to centre conversations around clients’ life goals—from purchasing a home to funding children’s education or planning for early retirement.
The Regulatory Driver Behind Goal-Based Planning
The introduction of Consumer Duty has accelerated this transformation by reinforcing the need for suitable, outcome-focused advice. As highlighted in a recent Money Marketing analysis, this regulatory framework has moved the profession away from product-led recommendations towards genuinely client-centric planning. The Lang Cat’s State of the Advice Nation 2024-25 report definitively concludes that firms are “increasingly moving away from simply recommending products and instead focusing on helping clients change their financial behaviour over time”.
Personalised Client Videos for Financial Advisers | Aspina
Personalised Client Videos for Financial Advisers: The Complete Guide to Building Trust and Driving Growth
Table of Contents
- Introduction
- What Are Personalised Client Videos?
- The Business Case: ROI and Performance Data
- Key Benefits for Financial Advisory Firms
- Strategic Implementation Guide
- Common Use Cases and Applications
- Building a Competitive Advantage
- Social Media Integration and Amplification
- Compliance and Best Practices
- Platform Comparison and Selection
- Measuring Success and Optimising Performance
- Conclusion
Introduction
In today’s digital-first financial services landscape, financial advisers face mounting pressure to demonstrate value, build authentic relationships, and differentiate their services from competitors. Traditional communication methods—whilst still valuable—are increasingly insufficient for capturing client attention and building the trust necessary for long-term advisory relationships.