From Cash to Confidence: How Financial Planners Can Help Nervous Investors

Millions of British adults are choosing to keep their wealth in cash rather than invest, despite acknowledging that inflation erodes its value over time. Research from Scottish Friendly reveals that 42% of adults keep all their wealth in cash, and a further 15% hold most of it in cash. While three-quarters understand that this behaviour may make them poorer in the long run, fear of losses, distrust of markets, and a preference for liquidity dominate decision-making. For financial planners, this presents both a challenge and a unique opportunity to build trust, educate clients, and demonstrate the long-term value of advice.

Professional Networking Strategies for Financial Advisers: The Complete Guide to Building Your Business Through Strategic Relationships

Building a robust professional network isn’t just about collecting business cards or making LinkedIn connections—it’s a strategic approach that can transform your financial advisory practice. For financial advisers operating in today’s competitive landscape, networking represents the foundation for sustainable business growth, enhanced credibility, and long-term client relationships.

Why Professional Networking Is Essential for Financial Advisers

The financial advisory industry has evolved dramatically, with over 27,000 financial advisers currently operating across the country, making differentiation crucial for success. Research demonstrates that 44.4% of high-net-worth clients chose their financial advisers based on referrals from friends or business contacts, highlighting the critical importance of networking as part of your financial services marketing strategy.