The Opportunity for Advisers in Retirement Planning Confusion

Executive Summary

Recent findings from Standard Life reveal a significant insight into the UK’s retirement planning landscape: one in six UK adults are relying on gut instinct to estimate their retirement needs, whilst 39% haven’t calculated their requirements at all.

For financial planners, this statistic underscores a pressing need and a strategic opportunity. The reliance on intuition over informed planning suggests a widespread lack of financial literacy and awareness about retirement requirements. This gap presents an avenue for financial professionals to position themselves as essential guides in their clients’ financial journeys.

UK Inheritance Planning: Strategic Marketing Opportunities for Financial Advisers in 2025

The Great Inheritance Shift: Why Financial Planners Must Act Now

The UK inheritance landscape is experiencing unprecedented change, creating both extraordinary opportunities and significant challenges for financial planners. Recent insights from The Level Group’s UK Inheritance Expectations Report 2025 reveal that over half of UK adults (54%) expect to receive an inheritance within the next two decades, with one in three people (34%) reporting at least partial financial dependence on future inheritances.

Over-55s Hold £3.7 Trillion in Property Wealth: Strategic Marketing Opportunities for Financial Planners

Executive Summary

Recent Office for National Statistics (ONS) Wealth and Assets Survey data reveals that over-55s in the UK control £3.7 trillion in property wealth—nearly two-thirds of the country’s total housing equity. This concentration represents a pivotal shift in wealth demographics and aligns with current marketing trends in financial services, presenting significant opportunities for financial planning firms to develop targeted strategies and partnerships.

Financial Planner Marketing Guide: Insights from The Advice Gap 2024 Report

Executive Summary

This comprehensive financial planner marketing guide harnesses key insights from The Advice Gap 2024 report to help UK financial advisers develop effective marketing strategies. As the advisory landscape evolves, financial planners need targeted marketing strategies for financial services that address changing client needs and regulatory requirements.

Why This Guide Is Essential for Financial Advisers

The financial advice landscape in Britain is transforming rapidly. Only 9% of consumers paid for financial advice in the past two years (down from 11%), while Consumer Duty regulations have prompted over 50% of advice firms to stop serving clients with lower investable assets. This guide provides actionable marketing for financial advisers strategies to navigate these changes successfully.