How Aegon’s ‘Second 50’ Research Reveals Key Marketing Opportunities for Financial Advisers

Recent research from Aegon’s Second 50 initiative provides compelling insights into retirement confidence trends across the UK, revealing significant marketing opportunities for financial advisers. The data shows confidence in comfortable retirement rising from 22% in 2023 to 33% in 2025, yet significant demographic gaps persist that present clear targeting opportunities.

The Confidence Gap: Understanding Your Target Market

Key Demographics Showing Low Retirement Confidence

The research reveals striking disparities in retirement confidence that directly translate into marketing opportunities:

Turning Market Turbulence into Growth Opportunities for Financial Planners

As market volatility continues to affect investor confidence, a recent article from FT Adviser emphasises the need for financial advisers to focus on reassurance, long-term value, and strategic client communications.

How Financial Services Marketing Firms Are Helping Advisers Thrive in Uncertain Times

Aspina sees this as a clear signal that marketing for financial planners remains a vital tool in strengthening client relationships during uncertain times.

Turn Mid-Retiree Uncertainty Into Your Next Growth Opportunity: Best Marketing Strategies for Financial Advisors

How the Aviva-Age UK Retirement Report 2025 Reveals a £63 Billion Advice Gap

The numbers don’t lie: 83% of mid-retirees now prioritise secure income for life, yet fewer than half believe their pension savings will last the distance. This isn’t just a concern—it’s a massive business opportunity for forward-thinking financial advisers seeking the best marketing strategies for financial advisors in 2025.