Ageing Population Transforming Protection in Retirement: Strategic Marketing Opportunities for Financial Advisers

The Demographic Shift Reshaping Financial Services

The financial landscape for retirees—and the advisers who support them—is changing rapidly. Swiss Re’s latest Sigma report, highlighted by FT Adviser, reveals that 27% of people in advanced markets will be over 65 by 2050. This demographic shift, alongside falling birth rates and rising longevity, is creating both unprecedented risks and significant opportunities for financial planners, protection specialists, and wealth managers.