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Bridging the Inheritance Planning Communication Gap to Build Stronger Adviser Brands

Inheritance Planning Communication Gaps: Strategic Marketing Opportunities for Financial Advisers

Date: 18 September 2025
Author: Aspina Marketing Insights

Recent research from Charles Stanley reveals alarming gaps in family inheritance planning communication, presenting significant opportunities for financial advisers to build client acquisition strategies whilst addressing a critical market need. With over £5.5 trillion set to transfer between generations, the stakes have never been higher.

The Scale of the Inheritance Communication Crisis

Generational Knowledge Gaps

The research exposes concerning communication breakdowns across generations:

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UK Inheritance Planning Marketing Opportunities 2025 | Aspina

Why Inheritance Planning Is a Growth Opportunity for Financial Planners

The Great Inheritance Shift: Why Financial Planners Must Act Now

The UK inheritance landscape is experiencing unprecedented change, creating both extraordinary opportunities and significant challenges for financial planners. Recent insights from The Level Group’s UK Inheritance Expectations Report 2025 reveal that over half of UK adults (54%) expect to receive an inheritance within the next two decades, with one in three people (34%) reporting at least partial financial dependence on future inheritances.

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