How Financial Advisers Can Capture the £47 Billion Gen Z Market Opportunity

New research from M&G reveals Generation Z are the most financially optimistic generation, with 47% of 18-24 year olds confident about their retirement prospects - significantly higher than millennials (29%) and Gen X (25%). While this optimism creates a substantial market opportunity, it also represents a strategic challenge: how do you monetise relationships with clients who won’t reach peak earning potential for two decades?