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Why Growing Risk Awareness Among Over-50s Creates a Major Marketing Opportunity for Financial Planning Firms

Most Over-50s Are Factoring Risk Into Pension Decisions – What This Means for Your Financial Planning Firm

New analysis of the latest FTAdviser report highlights a striking trend amongst over-50s in the UK: risk appetite is now a central factor in their retirement decision-making. For financial planners, this shift presents both a challenge and a major opportunity to strengthen advice propositions, deepen relationships, and demonstrate clear value in an increasingly complex landscape.

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