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Why Financial Planners Should Adapt Their Strategies to Attract Gen Z and Millennial Clients Focused on Financial Resilience
Millennials and Gen Z Driving Financial Resilience: A Strategic Opportunity for UK Financial Planning Firms
Key Findings: Young Adults Leading the Savings Revolution
Recent research from Scottish Friendly has revealed compelling insights that challenge outdated stereotypes about younger generations’ financial behaviour. The study, surveying 2,511 UK adults between March and April 2025, demonstrates that Millennials and Gen Z are taking unprecedented ownership of their financial futures.
Striking Statistical Differences by Generation
The data reveals significant generational gaps in financial engagement:
Bridge the Retirement Divide: A Strategic Marketing Opportunity for Financial Advisers
Reaching the Advice Gap Middle: A Smart Move for Financial Planners
The UK faces a retirement crisis of unprecedented scale. With 15 million people at risk of financial hardship in later life, financial advisers have both a social responsibility and a significant business opportunity to address this growing challenge.
The Scale of the Crisis: Understanding the Numbers
Recent research reveals alarming statistics about retirement preparedness in the UK. According to the Financial Conduct Authority, 10% of adults are not saving anything at all, whilst 21% have less than £1,000 in savings. More concerning still, almost a quarter of the population—13 million people—find themselves in a fragile financial state, struggling with debt and everyday expenses.