Understanding Your Target Audience on Social Media: A Guide for Financial Services Firms

Introduction: Why Social Media Matters for Financial Advisers

In today's increasingly digital world, social media is no longer optional; it's an essential tool for any financial adviser looking to grow their firm, attract more clients, and build strong professional networks. Many advisers partner with a financial services advertising agency to maximize their digital presence. According to research by Intelliflo, 79% of UK financial advisers who use social media professionally have gained new clients as a direct result of their activity, with an average of seven new clients per year through these channels.