Podcast Production for Financial Advisers: A Strategic Growth Tool

Executive Summary

In today’s competitive financial services landscape, podcasting has emerged as a powerful yet underutilised marketing channel for financial advisers. With over 21 million podcast listeners in the UK and 83% of regular listeners valuing the convenience of on-demand content, podcasting represents a significant opportunity for client engagement and business growth. Unlike traditional marketing agency for financial planners approaches, podcasting allows for authentic relationship building at scale. This comprehensive guide explores how financial advisers can leverage podcast production as a strategic marketing tool to build authority, attract clients, and differentiate their practice.