The Truth About Digital Marketing for Financial Advisors: How Online Reputation Management Drives Growth

Introduction

In the financial advice industry, trust is foundational—and today, that trust often begins with a Google search. That’s where Online Reputation Management (ORM), a core component of any effective financial services marketing plan, becomes essential for your firm’s growth strategy.

Research from the Personal Finance Society shows that 81% of UK consumers research financial advisers online before making contact, and 67% report that online reviews influence their selection decision (PFS Digital Engagement Survey, 2023). Your digital presence is now your first impression in a profession where credibility and client confidence are paramount.