Social Media Platform Selection: Which Platforms Are Most Effective for Financial Advisers and Why?

Introduction: The Digital Transformation of Financial Advice Marketing

In today's digital-first world, the way financial advisers attract and build trust with potential clients has fundamentally changed. Social media platforms, once seen as purely social spaces, are now essential marketing tools. According to research by Intelliflo, 75% of UK financial advisers now use social media for business purposes, with 43% reporting that it has directly contributed to winning new clients.