How Often Should Financial Advisers Post on Social Media? A Comprehensive Guide

Introduction: Finding the Right Balance for Your Firm

For many financial advisers, social media can feel like a double-edged sword. You know it’s important to stay visible, build credibility, and connect with clients—but how often should you post to maximise your impact without overwhelming your audience or stretching your resources thin?

The devising of strategies in financial services marketing mix has evolved significantly in recent years, with social media playing an increasingly central role. According to research by Hootsuite, 73% of financial services marketers increased their social media investment in 2023, recognising its growing importance in client acquisition and retention.