What Women Really Look for in a Financial Adviser

As women are set to hold nearly 60% of UK wealth by the end of 2025, new research from Unbiased reveals that the factors most influencing their choice of financial adviser aren’t gender—but clarity in communication, adviser credentials, and above all, trust. For financial planners seeking to grow and differentiate their practices, these findings present significant opportunities for strategic positioning.

The Research Findings: What Women Really Want

The study reveals three key priorities for female advice seekers:

Bridging the UK Protection Gap: Why Life Insurance Marketing Must Evolve in 2025

Life insurance is a critical part of financial protection, yet only a minority of UK adults hold it. With just 28% insured and 14% covered by private medical plans, there’s a stark protection gap. The FCA’s Financial Lives data reveals deeper issues: 26% of policyholders don’t fully grasp their policies, whilst many perceive protection as a product being sold rather than bought.

Case Study Development for Financial Advisers: A Complete Guide

Developing compelling, compliant case studies has become essential for financial advisory firms looking to demonstrate their expertise, build trust with prospective clients, and differentiate themselves in an increasingly competitive market. Research shows that 34% of businesses use case studies as part of their content strategy, whilst firms with effective case study programmes typically see conversion rates between 25-35% compared to industry averages of just 21%.

How Consumer Duty Compliance Support Can Help Your Financial Advisory Firm Grow and Thrive

Introduction: Turning Compliance into Competitive Advantage

In today’s heavily regulated financial services environment, maintaining Consumer Duty compliance isn’t just essential—it’s an opportunity for significant business growth. Since the Financial Conduct Authority (FCA) introduced these comprehensive rules, forward-thinking advisory firms have discovered that proper compliance not only protects clients but also creates meaningful differentiation in a crowded marketplace.

The Power of Thought Leadership and PR for Financial Advisers: How to Grow Your Firm, Build Your Brand, and Attract More Clients

As a financial adviser, you’re not just in the business of managing wealth; you’re in the business of building trust. One of the most effective ways to establish trust, attract new clients, and differentiate your firm in a competitive market is through Thought Leadership and Public Relations (PR). But what do these concepts really mean for financial advisers, and how can they help your business grow?