How Aegon’s ‘Second 50’ Research Reveals Key Marketing Opportunities for Financial Advisers

Recent research from Aegon’s Second 50 initiative provides compelling insights into retirement confidence trends across the UK, revealing significant marketing opportunities for financial advisers. The data shows confidence in comfortable retirement rising from 22% in 2023 to 33% in 2025, yet significant demographic gaps persist that present clear targeting opportunities.

The Confidence Gap: Understanding Your Target Market

Key Demographics Showing Low Retirement Confidence

The research reveals striking disparities in retirement confidence that directly translate into marketing opportunities: