From Cash to Confidence: How Financial Planners Can Help Nervous Investors

Millions of British adults are choosing to keep their wealth in cash rather than invest, despite acknowledging that inflation erodes its value over time. Research from Scottish Friendly reveals that 42% of adults keep all their wealth in cash, and a further 15% hold most of it in cash. While three-quarters understand that this behaviour may make them poorer in the long run, fear of losses, distrust of markets, and a preference for liquidity dominate decision-making. For financial planners, this presents both a challenge and a unique opportunity to build trust, educate clients, and demonstrate the long-term value of advice.