How the Scottish Widows Retirement Report 2025 Unlocks Powerful Marketing Opportunities for Financial Advisers

The latest Scottish Widows Retirement Report 2025 has revealed a sobering reality: 39% of the UK population are at risk of falling below a minimum standard of living in retirement. For forward-thinking financial advisers, this comprehensive research presents unprecedented marketing opportunities to position their services and capture market share in critical underserved segments.

The Scale of the Retirement Crisis: Key Statistics That Drive Client Action

The Financial Independence Crisis

Research from Scottish Widows shows that 25% of UK adults - approximately 5.7 million people - don’t believe they’ll ever achieve financial independence. This creates a massive market opportunity for advisers who can position themselves as specialists in client journey mapping from financial dependency to independence.

How Social Media Strategy and Management Can Help Your Financial Advice Firm Grow

Why Social Media for Financial Planners Matters

Social media is no longer a ’nice to have’ — it’s an essential part of your marketing strategy, whether you’re a solo adviser or running a growing firm. According to research by Intelliflo, 67% of UK financial advisers acquired new clients through social media in 2023, with the average adviser reporting 7.2 new client relationships directly attributable to their social presence.