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How Financial Advisers Can Elevate Client Experience and Drive Growth
Transforming Client Experience into Long-Term Growth for Advisers
In today’s competitive financial advisory landscape, delivering exceptional client experiences isn’t just a nice-to-haveāit’s essential for practice growth and sustainability. With increasing commoditization of investment products and growing fee pressure, how advisers engage with clients has become a key differentiator.
The Client Experience Opportunity
Research consistently shows that client experience drives loyalty, referrals, and retention:
- According to a recent study by Vanguard, advisers who excel at client experience generate 75% more referrals than their peers
- McKinsey research indicates that clients who report excellent experiences are 2.4x more likely to stay with their current adviser
- High-satisfaction clients typically entrust more of their assets to their adviser and are less price-sensitive
For financial advisers looking to build sustainable practices, systematic client experience improvements represent perhaps the highest-ROI marketing activity available.