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How Financial Advisers Can Use the State Pension Awareness Gap to Attract New Clients and Strengthen Their Brand
State Pension Top-Ups: A Strategic Marketing Opportunity for UK Financial Advisers
Published: 6 August 2025
Executive Summary
Recent research reveals that one in four people over state pension age remain unaware that they could boost their State Pension by filling gaps in their National Insurance (NI) record. With only the last six tax years available for backdating voluntary contributions, this presents a timely opportunity for advisers to demonstrate value and strengthen client relationships.