How Shifting UK Demographics Are Revolutionising Protection Marketing for Financial Advisers

As demographic shifts reshape the UK’s population, the traditional life events that once signalled natural points for protection advice are no longer sufficient. Financial planners must now evolve their approach to ensure they’re addressing the broader, more complex needs of today’s clients. This presents a key opportunity for firms to grow, differentiate, and enhance their position as thought leaders through strategic brand positioning and innovative client experience strategies.