How Financial Advisers Can Transform Consumer Value Research Into Growth: Royal London 2025 Insights

Royal London’s third annual Meaning of Value research report reveals a sector transformation: 68% of consumers now rate their financial adviser as providing good or excellent value for money, up from just 53% in 2023. But for advisers seeking to leverage these findings, the critical question isn’t what the research says—it’s how you should market differently because of it.