New Research Reveals Critical Pension Adequacy Gap: What Financial Advisers Need to Know

Major workplace pensions study uncovers opportunities for advisers to address retirement income shortfalls affecting 15 million UK workers

November 2025 – New research from Royal London highlights a growing disconnect between employees’ retirement expectations and their actual pension savings, creating significant advice opportunities for financial advisers.

The comprehensive study of 4,000 UK employees with pensions reveals that nearly 15 million working-age people are not on track for an adequate retirement income, despite automatic enrolment transforming workplace pension participation since 2012.

Turn Mid-Retiree Uncertainty Into Your Next Growth Opportunity: Best Marketing Strategies for Financial Advisors

How the Aviva-Age UK Retirement Report 2025 Reveals a £63 Billion Advice Gap

The numbers don’t lie: 83% of mid-retirees now prioritise secure income for life, yet fewer than half believe their pension savings will last the distance. This isn’t just a concern—it’s a massive business opportunity for forward-thinking financial advisers seeking the best marketing strategies for financial advisors in 2025.

How the Advice Gap 2024 Report Can Shape Your Marketing Strategy

Executive Summary

This comprehensive financial planner marketing guide harnesses key insights from The Advice Gap 2024 report to help UK financial advisers develop effective marketing strategies. As the advisory landscape evolves, financial planners need targeted marketing strategies for financial services that address changing client needs and regulatory requirements.

Why This Guide Is Essential for Financial Advisers

The financial advice landscape in Britain is transforming rapidly. Only 9% of consumers paid for financial advice in the past two years (down from 11%), while Consumer Duty regulations have prompted over 50% of advice firms to stop serving clients with lower investable assets. This guide provides actionable marketing for financial advisers strategies to navigate these changes successfully.