What Women Really Look for in a Financial Adviser

As women are set to hold nearly 60% of UK wealth by the end of 2025, new research from Unbiased reveals that the factors most influencing their choice of financial adviser aren’t gender—but clarity in communication, adviser credentials, and above all, trust. For financial planners seeking to grow and differentiate their practices, these findings present significant opportunities for strategic positioning.

The Research Findings: What Women Really Want

The study reveals three key priorities for female advice seekers:

Client Journey Mapping for Financial Advisers: A Strategic Guide to Enhanced Client Experience

Client journey mapping has emerged as a transformative tool for financial advisers seeking to deliver exceptional client experiences whilst meeting regulatory requirements. With 54% of advisory clients leaving their adviser in 2023, according to YCharts research, and customer satisfaction levels at their lowest since 2010, the need for systematic client experience management has never been more critical.

This comprehensive guide explores how client journey mapping can revolutionise your advisory practice, demonstrating its effectiveness across direct marketing financial services, relationship marketing for financial planners, and modern characteristics of financial services marketing.

The Complete Guide to Client Feedback and Survey Implementation for Financial Advisory Firms

Introduction: Why Client Feedback Is Your Competitive Advantage

In today’s increasingly competitive financial advice landscape, firms that systematically gather and act upon client feedback position themselves for sustainable growth, enhanced differentiation, and long-term success. Professional client feedback mechanisms serve multiple strategic purposes: improving service delivery, strengthening regulatory compliance, generating qualified referrals, and building market-leading brand reputation.

Modern financial services digital marketing ideas increasingly centre around authentic client testimonials and proven satisfaction metrics. When implemented correctly, structured feedback systems become powerful engines for both internal improvement and external marketing success, forming the foundation of comprehensive marketing ideas for financial advisers.

Personalised Client Videos for Financial Advisers: The Complete Guide to Building Trust and Driving Growth

Table of Contents

1. Introduction
2. What Are Personalised Client Videos?
3. The Business Case: ROI and Performance Data
4. Key Benefits for Financial Advisory Firms
5. Strategic Implementation Guide
6. Common Use Cases and Applications
7. Building a Competitive Advantage
8. Social Media Integration and Amplification
9. Compliance and Best Practices
10. Platform Comparison and Selection
11. Measuring Success and Optimising Performance
12. Conclusion

Introduction

In today’s digital-first financial services landscape, financial advisers face mounting pressure to demonstrate value, build authentic relationships, and differentiate their services from competitors. Traditional communication methods—whilst still valuable—are increasingly insufficient for capturing client attention and building the trust necessary for long-term advisory relationships.